Engage Hoosiers & Build Community
Rebuilding Indiana’s Political Future: Indiana ranks 50th in voter turnout due to disengagement and uncontested races. We recruit, train, and support candidates in every district, ensuring every Hoosier has a reason to vote. Learn the three M’s—Money, Message, and Mobilizing—and win.
Master Class ~
Course Overview
As we gear up for the 2026 election cycle, it's imperative that we equip our candidates, campaign staff, and community leaders with the tools, strategy, and confidence to launch strong, authentic, and data-driven campaigns. That's why we are excited to introduce "Campaign INside: A 92 County Plan Campaign Training" a comprehensive program designed to empower Democrats to Succeed.
This training series is not just another campaign workshop; it' a robust program that will cover everything from mastering the fundamentals of political campaigning and messaging to building a strong personal brand and digital presence. Candidates and staff will learn how to conduct a SWOT analysis of their district, identify when to run, and emotionally connect with voters through authentic storytelling. They'll also gain hands-on experience with social media usage, community organizing, and strategic networking.
Here are just a few highlights of what participants can expect to learn:
✅ Master the fundamentals of political campaigning and messaging
✅ Build a strong personal brand and digital presence
✅ Conduct a SWOT analysis of their district and identify when to run
✅ Learn the fundamentals of fundraising, on and offline
✅ Create an effective field program to identify and get out the vote
Our weekly training schedule is packed with valuable sessions, and special guests like: Gina Clementi from Nike who will share her experiences about branding and messaging because democrats have a bit of a branding problem, Gabriella Zutrau the Digital Strategist for Zohran Mamdani who will speak about meaningfully engaging with voters through digital mediums and social media, and Aimee Cook from Running Mate who will share district data with all candidates and guide each candidate through an analysis of their district.
Each candidate will also have access, free of charge, to Running Mate and voter data from their district while running for office. Below you will find the weekly breakdown.
Week 1: Know Your District, Know Your Path to Victory - Featuring Aimee Cook - Running Mate
Week 2: Story of Self + Personal Brand - Featuring Gina Clementi
Week 3: Branding & Digital Organizing
Week 4: Campaign Launch Toolkit
Week 5: Weekend Workshop - Digital strategy & Relational organizing - Featuring Gabriella Zutrau
Week 6: Fundraising - Featuring Haley Bash (Donor Organizer Hub)
Week 7: Policy in Indiana
Week 8: Field Strategy & Volunteer Management
Week 9: Communication & Media
Week 10: Weekend Workshop - Campaign in Action, From messaging to Microphone - Featuring an in-person Panel of Elected Officials Q&A
We encourage you to join us or a virtual info session to learn more about the program and meet some of our team. We'll be holding two info sessions
Empower Yourself Through Campaign INside
We encourage you to join us or a virtual info session to learn more about the program and meet some of our team. We'll be holding two info sessions:
➡️ Tuesday, August 20th - 6:30 PM EST
➡️ Sunday, August 24th - 3:00 PM EST
To reserve your spot for the information session, use the link below to fill out out the form and we'll send you a Zoom link and details.
It is time to stop learning how to run for office while running for office - let's get set up for success. We look forward to working with you to empower our candidates and staff to succeed.